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Evansville Consumer Awareness and Perception Study

In 2016, the Evansville CVB partnered with North Star to provide a comparison study to an original 2012 Consumer Awareness and Preception study with the goal of identifying changes in perception, visitor trip descriptors, visitor attributes and more. In addition, this most recent study measured logo and advertising recall as well as their influence as a benchmark for moving forward. The study provides a detailed understanding of visitation patterns and perceptions associated with Evansville, which is a critical part of crafting marketing strategies that will attract more visitors, more often. Download Visit Evansville - Evansville Consumer Awareness and Perception Study 2016 (PDF 6.8 MB)